The David Pressley Group – Blog

Entries from January 2008

Relevant Real Estate News Headlines

January 31, 2008 · Leave a Comment

Just found an interesting story on how, despite the smelly real estate market right now, real estate websites are still selling.

Check it out here.

In other Real Estate News…

From Yahoo! Financial, The Best and Worst Places to Buy a House (according to the author, anywho)

The National Association of Realtors Commends Fed’s Rate Cut

Just out of curiosity… how many people are aware that the so-called “Federal Reserve” is not a federal agency or organization at all, but a quasi-public (part private, part government) entity? Curiously enough, its Board of Governors is appointed by the president. Just seems like another one of those things that has enormous bearing on our economy and everyone in it but probably less than 5% of the American People know what the heck it is. Post any thoughts on this below. (More info on the Federal Reserve here and here)

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Today’s Interesting Real Estate News…

January 31, 2008 · Leave a Comment

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Bridge Safety News

January 31, 2008 · Leave a Comment

Ever since the 35W bridge collapsed into the Mississippi last August, killing 13 people, there has been a renewed interest in the safety of bridges throughout not just our great state, but the entire country.

Federal highway administrator J. Richard Capka has placed bridge safety inspection at the top of his priorities. And it seems that the more they inspect, the more they are realizing the gross mismanagement of safety inspections.

Read these stories about bridge safety to know how this might affect your life, including your work commute and where you would consider living in the future.

Feds let states delay bridge inspections

Late inspections of bridges put travelers at risk

Which states fell behind on bridge inspections?

(Note in this one that Minnesota is way down near the bottom, yet it was one of ours that went first… what does that tell you?)

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3M Chemicals Pollute Our Water and Fish – Watch Out!

January 30, 2008 · Leave a Comment

An article in the Star Tribune should be somewhat alarming for fisherman in the Twin Cities. The concentration in bluegills of PFOS, a chemical manufactured by 3M for use in Scotchguard, firefighting foams, and other products, has reached dangerous levels in 10 area lakes, according to an assessment by the Minnesota Pollution Control Agency.
This comes nearly a year after the surprise discovery of high concentrations of PFOS in bluegills pulled from Lake Calhoun. To learn what lakes are affected and more details of this discovery, read the whole article here.

In the mean time, watch your consumption of bluegills from these lakes.

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Real Estate News Headlines

January 30, 2008 · Leave a Comment

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RealEstateHomepages.com Updates Service to Reflect Changes in Northstar MLS Features

January 30, 2008 · 1 Comment

Here’s a press release from RealEstateHomepages.com (released through 24-7pressrelease.com) :

RealEstateHomepages.com Updates Service to Reflect Changes in Northstar MLS Features

 

Leading real estate website hosting company embraces and explains changes in Northstar MLS to their clients.

 

STILLWATER, MINN., January 24, 2008 – RealEstateHomepages.com has finished updating their services to reflect recent changes in features offered by NorthstarMLS, the foremost multiple listing service for REALTORS® in Minnesota and western Wisconsin.

 

RealEstateHomepages clients can now import listings from the MLS in which they represented the buyer in a transaction. In the past, agents could only import listings in which they represented the seller. This change is essential for buyer’s agents, who depend on being able to display a proven track record of their successes representing buyers in the increasingly difficult market.

 

Clients can now add captions to photos, which is extremely useful when a potential buyer is looking at pictures of properties. A caption attached to a photo of a living room, for example, might specify that this part of the home was recently renovated, a detail that many buyers might otherwise overlook.

 

Clients have always been able to link to 360 virtual tours of each property listed, in which visitors can “look around” the property in full 360-degree vision. But now, they can link to multiple tours, which is useful when one or more of the tours don’t give enough detail on the property.

 

RealEstateHomepages.com wants to give a special thanks to Thad Rich, one of their long-time clients, who lobbied some of the officials at NorthstarMLS to implement these changes.

 

RealEstateHomepages.com is one of the web’s leading innovators of Internet technology for real estate agents, brokers, and firms. This is the latest in their ongoing mission to stay ahead of the technology trends that affect the real estate industry, both online and off. They have been serving real estate professionals since 2000.

 

For more information, or to set up a free demo account for RealEstateHomepages.com, please visit http://www.realestatehomepages.com, or email info@realestatehomepages.com.

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What NOT to Do in Blogs as a Realtor

January 25, 2008 · Leave a Comment

Many of you real estate agents probably don’t know much about search engine optimization (SEO). If you don’t, you better learn. Having a good SEO strategy can make all the difference in your business in this crappy, crappy real estate market.

Search engine optimization refers to the plethora of techniques used to get a certain site ranked higher in a search engine’s results page (SERPs) for a given set of keywords. In plain English, it’s what you do to get your website higher in the list of results for “Minnesota real estate” or whatever keyword phrase you focus on.

There are many techniques which are completely legitimate and allowed, if not encouraged, by Google and other search engines. (These are referred to as “white hat” strategies)

Then there are those techniques referred to as “black hat” strategies. Where the references to hats comes from, I’m not sure; I can only assume it’s a reference to wizardry, and “black” and “white” magic (good or evil). Google rigorously fights against sites which employ black hat tactics and quite often penalize these sites by intentionally ranking them lower in the SERPs, or not at all. Techniques that will get you penalized include link farming (creating pages full of links just to generate more inbound links to your site), buying links (paying people to link to you), and any other method that can be seen as artificially inflating your website’s position in the SERPs.

Of course, the “do-no-evil” Google empire would have us believe that their guidelines are in place simply and only to improve the quality of use by regular surfers. This is a different issue altogether, and one that can be debated long past when the cows come home.

Anyway, far too often, companies run afoul of Google by breaking the rules, or even sometimes bending around the rules, to artificially inflate their ranking.

Here’s a recent blog post that highlights one of the ways in which a real estate website used divisive techniques to try and slip through Google’s sensors:

http://www.gregboser.com/real-estate-webmasters-banned/

There are two conclusions to be drawn from this example. First, don’t use black hat techniques, or even “gray hat” techniques (methods which use black hat-like tactics but technically stay within the guidelines). Second, Google knows everything. Don’t think your emails are private. Don’t think that Google won’t find out about your undercover conspiracies to cheat their system. They will find out. Google is the closest thing to a 21st-century epitome of the ever-watching eye from Lord of the Rings, Big Brother from 1984, and just about any other creepy, all-knowing being or entity in any literature or film. Crap. They’re probably reading this right now. Please don’t penalize us.

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Social Networking + Architectural Philanthropy = Future?

January 25, 2008 · Leave a Comment

So I found an interesting article today. This architect named Cameron Sinclair seems to be spearheading a project based on open-source ideas, social networking, and innovative architecture. He plans to use this to help build homes for the poor using innovative architecture. Check the article out. This is a great example of what more people in the real estate, development and architecture industries need to be doing to make the world a better place. After all, we’re all in this together.

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Useful Real Estate Links

January 25, 2008 · Leave a Comment

Here are some links we find useful, and we’d like to pass them on to you.

For home buyers/sellers:

http://www.minnesotahomesforsale.com – Minnesota Homes for Sale – Start searching today and move in tomorrow (all right, that’s an exaggeration, but seriously, this makes it very easy).

http://www.realestateyellowbook.com – Use this site to find yourself a specialized real estate agent in the Minnesota city of your choice. An excellent resource if you already know what city or cities you’re interested in.

For real estate professionals:

http://www.realestatehomepages.com – This is without a doubt the best service available for Realtors® on the Internet. Not only do they have an assortment of options for designing and hosting your website (anything from fancy custom Flash sites, to simple HTML that you can edit yourself in a word-processor-like interface), they also have an assortment of other features extremely useful for Realtors®.

http://www.eclientcontact.com – This powerful contact-management software is one of REHP’s proprietary features, but the good news is you don’t have to host with REHP to use it. You can get it a la carte and use it with your existing website now, and access it directly through your web browser. Sign up for a free demo to see how easy and powerful it makes staying in contact with your clientèle. Perfect for Realtors® who generate lots of leads.

http://www.nextwebstudios.com – Let’s face it. The real estate market is crap right now. Yet there are still people buying and selling homes. How do those Realtors® get those jobs? By standing out in the crowd and making a lasting impression on their clients. Now picture your website. Does it make the human connection right when you log on? Does it leave a lasting impression? Now picture yourself stepping out onto your website with a smile and a friendly wave, introducing yourself and your business, and making an instant connection with your visitors. That’s what NextWebStudios.com specializes in — fully integrated web video for Realtors®. Check out their samples page to get a better idea what I’m talking about.

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Are the Twin Cities a Good Place to Live?

January 23, 2008 · Leave a Comment

It’s my belief that most people who live in the Twin Cities area are, for the most part, happy to live here. Sure, they might hate the weather (freezing cold half the time, sweltering humidity the other half), and it might be nice to see mountains some of the time instead of just fields of corn and lakes. But overall, Minnesota is generally a good place to live.

We ranked the second most livable state in 2007. We’re number five for home ownership rates in the nation. As of 2005, nearly 92 percent of our residents were covered by health insurance. And according to the Star Tribune, a new public relations campaign is about to be launched, touting the many advantages of living in the Twin Cities (er, Minneapolis St. Paul, as we apparently “want” to be called now).

But wait. What about those abhorrent violent crime rates? What about reports that claim Minneapolis’s violent crime rate stands at six times the national average?

Attempting to quell concerns, some cite the fact that we’re still 30 percent below the violent crime rates of the mid-nineties, when the local and national media affectionately began referring to our little urban death pool as “Murderapolis.”

Curiously enough, Minneapolis just knocked Seattle out of the number-one spot for “most literate city” in the United States. That really casts a shadow of doubt on the tried-and-true rule-of-thumb that poverty and poor education are the main causes of crime.

Don’t misunderstand our intentions with this post. We’re not telling people, “Hey, Minneapolis is a death trap, get out while you can, and don’t even think about moving here!”

Quite the opposite. I personally love Minneapolis, and Minnesota, and even moved back from California — yes, California — to live here. We have an amazingly robust and diverse arts and entertainment scene, excellent health care, one of the best public education systems in the country, a per capita income seven percent higher than the national average, an abundance of natural beauties, and a well-balanced political constituency.

Just pointing out the paradoxical crime rates, which you can read more about here. On the other hand, you can read much more about why our great state is so dang great here.

So, if you live here, draw your own conclusions. And if you don’t live here, come and check it out. Just don’t go wandering the streets of North Minneapolis unless you’re strapped. Speaking of which, don’t forget to read about our conceal and carry gun laws — they might save your life (or end it — again, draw your own conclusions).

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